Sunday, March 23, 2014

Travel Poster Process

This was my final choice on the direction of my poster. Since the name of the town is Lake City, it's kind of mandatory to show a lake ;) 


I began by tracing the actual lake, which was the easiest part. The color is 40% of Pantone 285 C. 

Then I traced the mountains. After I traced the mountains, they looked boring so I started adding trees and shading to add something to them. I also noticed there wasn't really a distinct separation between the bottom of the mountains and the water, so I added a drop shadow to the mountains. Now it looks like there's a little bit of depth between the two. 
Then came the tricky part, the trees! It took me a while to find a brush that wasn't too blobby or jagged. I used a pretty simple brush for the pine trees, but I used a grunge brush for the large one in the foreground. I also wanted to distinguish the colors between the big tree and the background trees, so I multiplied the colors and made the foreground tree darker. The darker green is 100% Pantone 177-16 C and the lighter one is 75%. This screenshot also shows the added sky. I tried adding clouds, but nothing compared to the clouds in the original photo, they just looked fake and took away from what I was trying to convey in the picture. The color of the sky is 75% Pantone 285 C. 


And finally, I added the text. Lake City is written in a font called "Respective" retrieved from fontspace.com. Colorado is written in Baskerville. I like how the letters in Lake City overlap Colorado. This poster was pretty tricky, but it was a lot of fun getting to stare at my favorite place for a while :) can't wait to go back next year!



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